To help everyone drive a Nicer Newer Car. To "WOW" every customer and give them a car buying experience that's truly: ESP - ENJOYABLE, SIMPLE AND PERSONABLE
Don't take yourself too seriously. Make fun part of everything we do for ourselves and our customers.
Don't make it complicated. Work hard to make things simple. Less is more.
Build a relationship with every customer that is based on trust and mutual respect. Give them a "WOW" experience that's unforgettable and impossible to duplicate.
We're a company and a family. Be loyal to both. It's the glue that keeps us together.
Do the right thing always. Be truthful and honorable even when no one is watching. If you say it, do it.
Working together to deliver amazing results for our company and our customers. None of us are as smart as all of us.
SPIRIT OF EXCELLENCE
Go beyond what's expected and what others are doing. Then go one step further.